It is always the same. If you think you have found a new idea - you are mostly wrong. My ideas about Story Ways has been found at least by Shawn Callahan also in 27/07/07:

“I’m thinking now we need to go one step further and look for ways for stories to create new conversations and new actions. It’s not simply telling stories and listening to stories but harnessing this narrative interaction to trigger new ways of thinking.”

New ways of thinking and new ways of working together – that’s the idea of Storytelling and Storylistening. Thank you, Shawn, i am on the right way because i agree with you.

(There are a lot of german publicists and professors they think they have had invented the ideas of Storytelling or Storylistening, but we know that this ideas are much older, as old as mankind.)

This is also the idea of the difference between CONFUZIUS and LAOZI. Confuzius thought about the right way and he found his right way (or propagated one – because it weren’t his origin ideas) he thought is the right one, but Laozi thought about the right energy to go your own way or tell your own story. Sources of this energy are (narrative) interactions. So Taoism (and its religious sibling ZEN) often tells irrational and open stories to teach new ways of thinking.

Is it really nessessary, to be the first with an idea? No, its like man with woman, you don’t have to be the first, but you have to be good!

• It is not all done if you had success, you have others tell about this success!
• Do you know what are the stories told about your company in your region?
• What are the stories and lore connected with your products?
• What are the corporate stories and lore told IN your company?
• What are the stories customers tell about you and your company?
• Who are the real heros of this stories?
• What is the way your employees speak about your enterprise? Do they tell loser- or winnerstories?

• Es genügt nicht nur, Erfolg zu haben, man muss auch davon erzählen können!
• Wissen Sie, welche Geschichten über Ihr Unternehmen in ihrer Region erzählt werden?
• Welche Geschichten und Stories verbinden sich mit Ihren Produkten?
• Welche Geschichten werden in welchem Stil IN Ihrem Unternehmen über Sie oder Ihre Mitarbeiter erzählt?
• Welche Geschichten kann ein Kunde über Sie verbreiten?
• Wer sind die wirklichen Helden dieser Geschichten?
• Wie erzählen Mitarbeiterinnen und Mitarbeiter über Ihr Unternehmen, haben Sie eine Erfolgs- oder eine Versagergeschichte?